The Jersey Shore is more than beautiful beaches. It’s also the amazing towns and main streets that line our coast and offer great shopping experiences. Another Reason to Shop Small on Small Business Saturday? Approximately 67 Cents of Every Dollar Spent at a Small Business Remains in the Local Community!
Consumers and small businesses in communities across the U.S. and Puerto Rico are preparing to celebrate Small Business Saturday, taking place this year on November 30. Because an average of two-thirds of every dollar ($0.67) spent at small businesses in the U.S. stays in the local community, consumers’ local impact during the important holiday shopping season could be significant. Further, every dollar spent at small businesses creates an additional 50 cents in local business activity as a result of employee spending and businesses purchasing local goods and services, according to the Small Business Economic Impact Study from American Express (NYSE: AXP).
American Express created Small Business Saturday in 2010 as a way to help small businesses get more customers, and the celebration has since become an annual shopping tradition on the Saturday following Thanksgiving.
“What began nine years ago as an effort to support local stores during the holiday shopping season has become the Shop Small movement, bringing together millions of shoppers, small businesses of all kinds, civic leaders and organizations in thousands of towns and cities across the country,” said Elizabeth Rutledge, Chief Marketing Officer at American Express. “Shopping small has a significant and positive effect on local communities, and we hope Small Business Saturday will help to amplify that effect during the crucial holiday shopping season. When we spend local, small businesses thrive. And when small businesses thrive, we all thrive.”