Innovation in the ready-to-drink cold coffee segment has contributed to 31 percent growth since 2016, according to Mintel. Consumers want ready-to-drink coffee to offer functional benefits, with 47 percent looking for antioxidants, 40 percent brain health benefits, 35 percent anti-inflammatory benefits, and 30 percent added probiotics. In addition, 42 percent of consumers say their ideal bottled or canned cold coffee drink would help them relax, while 35 percent are interested in products with added protein.