Women, specifically millennial women, are more interested than ever in global flavors and foods, according to the findings of Better Homes & Gardens’ Food Factor 2018 nationwide survey conducted among U.S. women. Despite their international palettes, however, there is an increased focus on sourcing ingredients locally, and entertaining and eating at home is also on the rise. The survey reinforces that millennials want a connection to their food and to be involved in every step of the food journey, from plant to plate.
The survey revealed that 93 percent of millennials try a new recipe every month, while 77 percent say they have an interest in trying new foods. In addition, 80 percent of millennials like to cook new or regional ethnic foods, and 40 percent are cooking more regional and ethnic dishes than they were two years ago. According to the survey, common ingredients found on millennials’ pantry shelves include Chipotle chilis in adobo sauce, fish sauce, hoisin, tamari, and kimchi.
When it comes to shopping, more than half of millennials are eating more locally grown or produced foods compared to two years ago, and 32 percent have grown fruits, veggies, or herbs in the past 12 months. The top five reasons for wanting to shop local include freshness, taste, supporting local businesses, trusting quality, and knowing where the food came from.