Doordash Enhances Alcohol Delivery Safety Protocol

Doordash announced that it is rolling out new safety features to be used in alcohol delivery in the U.S. The dual ID verification model has already seen success in its pilot tests.

The safety features ensure that the identity and age of the customer are correct by mandating a scan of the front and back of their ID when requesting an alcohol-related order. The delivery person will verify the customer’s identity at the door and also check for signs of intoxication. If intoxication in excess is suspected, or if the identification is fraudulent, the delivery person will cancel the order.

These features build on existing measures like offering the choice to opt-out of alcohol delivery, providing alcohol safety resources, and working with various groups and agencies like, Students Against Destructive Decisions, and the National Association of Women Law Enforcement.

“NAWLEE applauds DoorDash’s commitment to safety and strongly supports their ongoing efforts to promote the safe, responsible delivery of alcohol,” said Kym Craven, executive director for the National Association of Women Law Enforcement Executives, in a statement. “Not only do the new features make it even harder for minors to get their hands on alcohol and help prevent underage drinking, but the service can also help keep impaired drivers off the road.”

The new process was first piloted in Dallas, Detroit, Miami, Phoenix, Portland (Oregon), Seattle, and Northern Virginia.

Since expanding its capacity to alcohol delivery, the company has seen demand for alcohol purchases grow on the platform. It is estimated that adding alcohol can increase restaurants’ and grocers’ customer order values by as much as 30 percent, and convenience store orders by 50 percent, according to DoorDash.

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